By Henriette Martel-Lawson
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Experts & customers reviews Invite experts and customers to review your products. Reviews are informative and give visitors an in-depth knowledge and appreciation of the product. Furthermore, unlike testimonials, reviews usually appear unbiased, and therefore more plausible, because they tend to cover both good and not-so-good features. Reviews can be obtained using the following options: Link to an existing review posted on another website. Example: NetIQ, supplier of tools in web analytics, links to third party websites for reviews.
Example: Web and Print Design incorporates sample work, banner sizes and prices all on the same page to streamline the purchasing process. au 25. Product ranking Rank products using terminology that implies price and quality increments such as: Basic, standard, super. Bronze, silver, gold, platinum. Essential, select, ultimate. com 36 Product Information Avoid subjective terms such as ‘bigger than’, ‘more powerful’ that generate questions: How much bigger? How much more powerful? 26. Comparison shopping The Web has facilitated comparison shopping and customers take full advantage of this unique tool.
Example: Purina ONE has designed an Ingredient Tool to help health conscious customers to understand their pet food labels. When an ingredient is selected, the key advantages are listed and the body part of the animal that benefits from the ingredient is highlighted. com) 51. Calculators Enable customers to perform calculations to estimate precisely what they need. By doing so, you give more responsibility to the customer in the ordering process. Furthermore, it will save you time handling requests and returns.