Books, Bytes and Business: The Promise of Digital Publishing by Bill Martin, Xuemei Tian

By Bill Martin, Xuemei Tian

How are companies responding to worldwide adjustments in markets pushed via adjustments in know-how? regardless of the undefined, the tendencies are general: globalization and the increase of commercial conglomerates, mergers and acquisitions, the networking of companies and markets, outsourcing and shifts within the distribution of assets and creation, all mirrored within the emergence of latest avid gamers, new services and new types of festival. As arguably the 1st knowledge-based enterprise, publication publishing presents an awesome surroundings for the learn of problem and chance. The is at present experiencing fierce degrees of festival, severe monetary pressures, restructuring and the specter of technology-induced obsolescence. extra to those are the demanding situations posed through new and capability entrants to the industry, the emergence of latest services, new methods of doing company, together with buying and selling in digital markets, and the vulnerability of conventional company types. The suitability of booklet publishing as a context for gaining knowledge of the emergence of knowledge-based enterprise turns into all too obvious. via combining fundamental study with secondary research drawn from the proper literatures, "Books, Bytes and company" is either a readable and informative account of commercial within the knowledge-based financial system.

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There is no point to the production of books unless there are people in the market wishing to buy them. Just as evident is concern in the book trade over both the current and future behaviour of consumers and perhaps, more important, the identity of those consumers and their interests. Even today and as The Business of Book Publishing 21 regards existing readers, both the book reading experience and the role of readers within the publishing process have changed remarkably. For book publishers, the challenge is no longer simply one of producing and selling books, but rather to sell DZKROHUDQJHRIWKLQJVLQFOXGLQJFRQVXPHUÀH[LELOLW\DQVZHUVHQWHUWDLQPHQW enlightenment and learning (Lichtenberg 2000).

Perhaps of even greater concern to publishers is the behaviour of those people who either are defecting from the book reading community or never have really been part of it (Phillips 2007). A 20-year study of reading habits in the United States (National Endowment for the Arts 2004) detailed a long-term decline in the role of reading in national culture. Worse still, this trend was set against a very liberal interpretation of the term ‘literature’, with reading as an activity described DVEHLQJLQVLJQL¿FDQWGHFOLQHDPRQJDGXOWVDQGLQIUHHIDOOVRIDUDV\RXQJSHRSOH were concerned.

Book Publishing Book publishing forms part of a wider industry involving the production and distribution of a diverse range of products ranging from books, newspapers and magazines to electronic media. Extracted from this wider context, book publishing itself is much less of a unitary activity than might be expected. It can usefully be regarded as being not one, but several industries that are joined by the common distribution medium of the book (Daniels 2006). Although there are an estimated 10,000 book publishers operating in some 180 countries, what matters is not such raw numbers but the market shares enjoyed by the major players.

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