Christotainment: Selling Jesus through Popular Culture by Shirley R. Steinberg

By Shirley R. Steinberg

For greater than thousand years Christian enlargement and proselytizing was once couched by way of “defending the faith.” till lately within the usa, a lot of that protection got here within the type of reactions opposed to the “liberal” affects channeled via big-corporate media similar to renowned tune, Hollywood videos, and community and cable tv. however the election of Ronald Reagan as a Hollywood President brought Christian the USA to the instruments of ads and multimedia appeals to young children and adolescence to win new believers to God’s armies.   Christotainment examines how Christian fundamentalism has realigned its armies to wrestle threats opposed to it through using the forces it as soon as thought of its leader enemies: the leisure media, together with videos, tv, track, cartoons, subject matter parks, games, and books. Invited participants speak about the severe theoretical frameworks of top-selling units inside Christian popular culture and the entice lots of yankee souls throughout the blessed marriage of corporatism and the hunt for excitement.

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Beal and T. Linafelt. Chicago: University of Chicago Press. Thomas, P. 2005. Christian fundamentalism and the media. uk/wacc/publications/media_development/2005_2christian_fun damentalism_and_themedia (accessed July 18, 2008). World Can’t Wait. 2006. A carnival of theocrats. story/2006/5/15/04817/0699 (accessed July 18, 2008). 0813344058-Steinberg:Layout 1 12/16/08 11:24 AM Page 22 This page intentionally left blank 0813344058-Steinberg:Layout 1 12/16/08 11:24 AM Page 23 ii Christian Soldier Jesus The Intolerant Savior and the Political Fundamentalist Media Empire joe l.

Linafelt. Chicago: University of Chicago Press. Moore, R. 1994. Selling God: American religion in the marketplace of culture. New York: Oxford University Press. Neiwert, D. 2003. Rush, newspeak, and fascism: An exegesis. pdf (accessed July 15, 2008). Pfohl, S. 2006. Left Behind: Religion, technology, and the flight from the flesh. id=557 (accessed August 29, 2008). Prothero, S. 2003. American Jesus: How the Son of God became a national icon. New York: Farrar, Straus, and Giroux. Romanowski, W. 2005.

As individuals come to understand more and more of these factors, the depth of their understanding of the meaning of a theological tradition and their own investments in it becomes more sophisticated. Such scholarly dynamics are not a part of the political fundamentalist universe and the Christotainment they produce to win new converts to the fold. Critical observers find this tendency to be highly problematic and even frightening in the kinds of blind faith and zealotry it can produce. In my own experience, while teaching about Western educational history, I found myself in unusual situations as I engaged graduate students in a study of early Christian education.

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