Culture and Privilege in Capitalist Asia (The New Rich in by M. Pinches

By M. Pinches

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Far Eastern Economic Review, 14 January 1993) Spurred by the growth of the international media and the subsequent emergence of a pan-Asian consumer class, advertisers are increasingly trying to consolidate brands and strategies to carry across national borders. More important they want to mould Asia’s massive, growing markets into a single mass entity. (Far Eastern Economic Review, 25 February 1993) The Maruti-Suzuki Esteems and Tata Sierras roll up towards midnight at the Fireball (Disco), and out get the young set of Delhi’s affluent classes: blue Levis made in Bangalore, black tops, vamp lipstick, unisex short haircuts, muscles sculptured at the gym.

Financial Review, 4 October 1995) As Mercedes-Benzes and mansions begin to proliferate in countries where millions still toil in destitution, new affluence stirs old resentment… People admire the rich for their success, but resent how they enjoy the fruits and prestige of their achievement. (Asiaweek, 8 September 1995) 27 28 MICHAEL PINCHES We must emphasise the common ground between the well-off and the less well-off… If affluent Singaporeans flaunt their success and deliberately distinquish themselves from others less well-off by the way they dress, the lifestyles they lead, the overseas holidays they take, this will lead to unhappiness and resentment.

Asiaweek, 8 September 1995) 27 28 MICHAEL PINCHES We must emphasise the common ground between the well-off and the less well-off… If affluent Singaporeans flaunt their success and deliberately distinquish themselves from others less well-off by the way they dress, the lifestyles they lead, the overseas holidays they take, this will lead to unhappiness and resentment. (Lee Kuan Yew, Financial Review, 3 October 1995) [T]here is also an ugly face of the new rich, one that is becoming increasingly common in boardrooms, in airport lounges and on golf courses in most countries of the region.

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