Cultures of Consumption. Masculinities and Social Space in by Frank Mort

By Frank Mort

First released in 1996. Routledge is an imprint of Taylor & Francis, an informa corporation.

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Pre-eminence was not purely the result of its claims to originality, nor was it grounded only in higher circulation figures . It was above all its distinctive discourse which established the position as a market leader. While 1-D and Blitz were not simply 'me-toos', or copies , The Face remained as a model. Its recognised success led directly to Logan's launch of Arena in the autumn of 1986, which was, arguably, the first in a fresh generation of general-interest magazines for men. Many of the other embryonic men's titles which appeared between 1986 and 1 9 9 0 strove to distance themselves from The Face, but they all acknowledged the magazine's formative influence.

It was to turn to youth subculture - and especially the art-derived variants of punk - as a creative resource. In its version as an art school 30 THE CULTURAL AUTHORITY OF STYLE experience, punk's attempts to keep in play both the avant-garde ideals of authenticity and the playful aesthetics of artifice generated by pop music produced a fertile creative mix for Brody. After leaving college he took jobs in record design in London, working first for the company Rocking Russian, and after 1979 for two small independent labels: Stiff Records and Fetish Records.

The dog whimpers in its sleep; it's having a bad dream. So am I. It's called LIVI N G I N F U C K I N G B R I ST O L . 1976, so far, is a terrible year for pop music. . A few things lighten my darkness. One is the thought of suicide. . The second is the One Good 37 PA RT ON E Teacher that every Bad Teen has, Mr S, who is dedicated to making me see how special I am . . The third is my NME (New Musical Express]; a miracle which drops through the letterbox once a week. . I have a typewriter - after Mr S ' s encouragement, some vague idea of being a writer has mesmerized me, so I get my parents to buy it for me by pretending I'm planning to be a secretary; a nice j ob .

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