Europe's Automotive Industry on the Move: Competitiveness in by Oliver Heneric, Georg Licht, Wolfgang Sofka

By Oliver Heneric, Georg Licht, Wolfgang Sofka

The car is an immense pillar of the fashionable worldwide economic climate and considered one of Europe's key industries. There can infrequently be any doubt in regards to the very important position of this area as an engine for employment, development and innovation in Europe, and there are an important demanding situations and possibilities forward. The authors make clear a huge diversity of matters — globalisation and restructuring, alternate and international direct funding, innovation, rules, and coverage — and positioned a distinct specialize in the recent member states. whereas swap will be inevitable, growth isn't. This booklet shall function a map to all stakeholders: enterprise executives and coverage makers, traders and students.

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Thus, the subsequent sections feature both trade and FDI to gain maximum insight on the performance of the European automotive industry on international markets. 1 International Trade Imports and exports have always been a major driver for the competitive positioning of countries. Not surprisingly the success in international trade is deeply connected to the post-war recoveries of Germany, Japan and South Korea. 2 International Markets 49 global competitors and growing domestic excellence in operations.

The wide variation in capacity utilisation again makes us suppose that overcapacity is to a lesser extent a problem for European plants than for other locations outside of Europe. 6 Conclusion 43 low capacity utilisation rates, and hence we should expect that with a sluggish market there will increasingly arise a discussion where to reduce capacity. It is well-known in the industry that capacity reductions are made only when a low capacity utilisation stays for some years and when it is expected that even new models will probably not lead to increased capacity utilisation.

Russia steps ahead of European countries with a share of 4%. The Western European countries, headed by Sweden, trail behind. This picture is underlined by the top manufacturer (Figure 15). The majority of the big bus manufacturers originate in Asia and primarily supply this region only. The biggest player is Hyundai and its affiliate Kia which has the highest output. The companies Changan Auto, Harbin Harfei and Changhe Aircraft Industry dominate production in China. DaimlerChrysler with its brands Evobus and Mercedes-Benz are strong in Europe.

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