By Matthew Higgins
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Extra resources for Find, Pitch and Win Your First Web Design Client
You should describe exactly what you would end up with. You then need to break it down a bit further, listing little things, like what software you would use, and what the user would need to do, for example, regarding updates to the content, and what you have done to allow it to be expended in the future. By thinking about future updates now, you are opening yourself up to the possibility of updates in the future coming back to you, especially if they were your idea to being with! 41 Scheduling It’s a good idea to give the potential client an idea of how long it will take, and to divide everything into neat phases.
That’s ok too. I generally look for the most appropriate package from another host, then reduce the price slightly. I’m still able to make a small, ongoing profit, and the client gets to feel like they are making a saving compared to the same package from another host. • Advertising; I usually ‘sell’ some advertising on the side of all projects, usually only a tiny amount, and I set up Google and Facebook to deliver a few highly targeted advetisments. This is good, because I can then monitor the impact for myself, and use this later to demonstrate to the client how powerful the medium is, and encourage them to let me buy them some more (with a tiny commission, keeping them close with an ongoing commitment is the real benefit) 43 • Any ‘Premium’ services that get bought in; I never try to market these, but small, additional services, like specific pieces of software, or anything that needs buying in.
Generally, it will be formatted and organised similarly to an invoice, however will include some notes under each item in the list, and will give an approximate cost of the total project, typically including; My time to complete the project; a little more on calculating this in a moment. • Hosting for the project; personally, I have a large reseller account that I use, which means I get a little extra control over everything. This isn’t compulsory, and some clients prefer not to have it hosted by me.