By Aswin Punathambekar
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Additional info for From Bombay to Bollywood: The Making of a Global Media Industry
And as I mentioned in the previous chapter, a few minutes into his address, Yash Chopra proceeded to invite Karan Johar, another influential producerdirector in Bollywood, to join him on stage. The prominence granted to Anand Sharma and Sushma Singh from the Ministry of Information & Broadcasting was not surprising given the remarkable shifts in state policy toward the media industries in general and the Bombay-based Hindi film industry in particular. Yash Chopra and Karan Johar’s presence seemed appropriate as well.
20 The event, attended by well over thirty journalists, began with a screening of the trailer of Main Prem Ki Diwani Hoon and three song sequences from the film. This was followed by a twenty-minute session during which Rajat Barjatya fielded a range of questions about the film’s plot, the stars, and the music. ” Toward the end, when it was clear that the journalists and other attendees had no other questions, Barjatya announced that there was one important idea he wished to convey. Speaking softly and affecting a solemn tone, he delivered his marketing pitch: Everyone knows that Rajshri has made family films that appeal to viewers in every strata of society across India—north, south, east, and west.
What Do I Mean to You? 20 The event, attended by well over thirty journalists, began with a screening of the trailer of Main Prem Ki Diwani Hoon and three song sequences from the film. This was followed by a twenty-minute session during which Rajat Barjatya fielded a range of questions about the film’s plot, the stars, and the music. ” Toward the end, when it was clear that the journalists and other attendees had no other questions, Barjatya announced that there was one important idea he wished to convey.