Gamers at Work: Stories Behind the Games People Play by Morgan Ramsay

By Morgan Ramsay

There are few businesses within the video-game that experience withstood the try out of time; so much startups go out as quick as they input. In Gamers at paintings: tales at the back of the video games humans Play, the numerous demanding situations of creating profitable game builders and publishers during this risky are explored via interviews containing wonderful tales, funny anecdotes, and classes realized the difficult way.

Gamers at Work provides an inside of examine how 18 leaders play the percentages, grab possibilities, and remodel small companies into nice companies. the following, in Gamers at Work, you will discover their tales replete with their own struggles, company intrigue, and insights into approach, management, and management.

Gamers at Work:

  • Explores the formation of leisure software program businesses from the views of profitable founders who performed the odds
  • Provides perception into why skilled execs sacrifice the relief of gainful employment for the uncertainty and possibility of the startup
  • Shares the stories and classes that form the lives, judgements, and struggles of marketers during this risky business

Featured Entrepreneurs:

  • Trip Hawkins, Electronic Arts (Madden NFL)
  • Nolan Bushnell, Atari (Pong)
  • Wild invoice Stealey, MicroProse Software (Sid Meier's Civilization)
  • Tony Goodman, Ensemble Studios (Age of Empires)
  • Feargus Urquhart, Obsidian Entertainment (Star Wars: Knights of the previous Republic II)
  • Tim Cain, Troika Games (Arcanum, Vampire: The Masquerade--Bloodlines)
  • Warren Spector, Junction element Studios (Disney Epic Mickey)
  • Doug and Gary Carlston, Broderbund Software (Prince of Persia, Carmen Sandiego)
  • Don Daglow, Stormfront Studios (Neverwinter Nights, Tony l. a. Russa Baseball)
  • John Smedley, Verant Interactive (EverQuest, PlanetSide)
  • Ken Williams, Sierra On-Line (King's Quest, relaxation swimsuit Larry)
  • Lorne Lanning, Oddworld Inhabitants (Oddworld)
  • Chris Ulm, Appy Entertainment (FaceFighter, vans & Skulls)
  • Tobi Saulnier, 1st Playable (Kung Zhu, Yogi Bear)
  • Christopher Weaver, Bethesda Softworks (The Elder Scrolls)
  • Jason Rubin, Naughty Dog (Crash Bandicoot, Jak and Daxter)
  • Ted fee, Insomniac Games (Spyro, Ratchet & Clank)

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Extra info for Gamers at Work: Stories Behind the Games People Play

Example text

Another positive for both Apple and EA is that I worked hard on creating a strong internal culture and making sure that we were hiring true believers who were passionate. Their tolerance for change, determination to succeed, and willingness to work hard on something they believed in made up for other deficits. Ramsay: Do you believe that people who work within a strong culture carry its values forward? Many of your first hires now have great careers. Hawkins: You get out what you put in. I have always invested heavily in defining and building corporate culture.

I was very passionate about the multiplayer EA Sports games. Even with 3DO, I produced another multiplayer game called Twisted, and we made a daisy chain of joysticks so that a game could have as many as 16 players in the same room. FIFA only supported six players. However, Digital Chocolate today is making a much more casual games for a larger and more mainstream audience, like Millionaire City. And our games are free to play with virtual goods, which was never the business model at EA. Finally, these modern games don舗t want to let players fail, which was 舠part of the deal舡 in the old days.

In reviewing history, game consoles are now apparently among the riskiest of platform businesses. To be successful, you need custom chips, high manufacturing volume, and tons of marketing. The pace of technology is also very fast, and new models can quickly become obsolete. Nintendo is the only company in that sector that has been consistently successful over a long period. Ramsay: Why wasn舗t 3DO sustainable? What were the mistakes? Hawkins: For starters, 3DO was more than $1 billion short on the capital requirements.

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