By Karen Southwick
In 1982, a bit upstart named sunlight was once making waves within the high-tech with its groundbreaking computer expertise, whilst early rivals brushed aside the corporate as now not worthy wasting sleep over. given that then, sunlight Microsystems has develop into a powerful presence within the undefined, making its personal principles and taking no prisoners, and is presently poised to arrive the top element of its ascendancy--the problem of Microsoft's dominance over the way forward for computing.The motive force at the back of this as soon as fledgling corporation is a guy who has been defined as brash, unconventional, bold, forward-looking, and infrequently even his personal worst enemy. Scott McNealy became sunlight into the multibillion-dollar luck it truly is today--a developer of leading edge software program like Java that's revolutionizing the computing landscape.High midday is the interior tale of Sun's upward thrust to strength, from its shaky commence in Silicon Valley via its transformation lower than the competitive and inspirational management of McNealy. Karen Southwick finds the behind-the-scenes maneuverings of McNealy and sunlight, with candid interviews from the major gamers and insights into the interior workings of the high-tech industry.This e-book examines how scrappy underdog solar overcame its greater and supposedly more durable rivals, combining labor, tenacity, and proficient humans to construct a extra leading edge and versatile corporation. you are going to learn the way McNealy moved solar up the nutrients chain, difficult extra proven businesses like Hewlett-Packard and electronic apparatus through increasing Sun's product line and refocusing the business.High midday expertly chronicles McNealy's victorious heritage with solar, from his early days as vice chairman of producing to a CEO identified for taking pictures instantly from the hip with no regard for the results. you will discover how "Javaman"--as Fortune journal dubbed McNealy--prompted sunlight to take hazards that eventually allowed it to outlive, thrive, and dominate--making Microsoft rise up and take observe. and you may see how Sun's looming showdown with this vast grants wide-reaching implications for companies and shoppers alike. between excessive Noon's revelations:* a brand new viewpoint on how the complicated, contradictory McNealy formed his corporation and formed its approach* perception into vital concerns dealing with the high-tech undefined, corresponding to community desktops and the way forward for the net* An insider view of the maneuverings of powerhouses, together with Microsoft, Oracle, Netscape, IBM, and Intel* either pleasing and instructive, excessive midday bargains beneficial classes for taking cost of your future and succeeding in a fast moving, unpredictable, or even opposed environment.Advance compliment for Karen Southwick's excessive Noon"High midday captures the electrical energy and drama of 1 of an important high-tech sagas of our time. wealthy with perception in addition to formerly undisclosed stories."--Jim Moore, Founder, GeoPartners examine, Inc. writer of The demise of Competition"High midday unearths the interior tale of 1 of the firms Microsoft fears such a lot, solar Microsystems. Southwick makes use of her prepared perception to inform the tale of the way 4 twenty-somethings created a firm that has grown from a small vendor of clinical desktops to 1 of the main dominant high-tech corporations within the world."--Eric Nee, Editor, Fortune"Scott McNealy is likely one of the most complicated, interesting contributors in excessive tech. Karen Southwick captures the contrarian spirit of sunlight Microsystems and the interesting personalities that run it."--Howard Anderson, President, the american Group"High midday takes us on a immediately route to the future."--Dr. Eric Schmidt, Chairman and CEO, Novell, Inc."High midday illustrates how a firm can achieve the expertise via a fragile stability among force, expertise, and timing."--Carol Bartz, Chairman and CEO, Autodesk
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Extra info for High Noon: The Inside Story of Scott McNealy and the Rise of Sun Microsystems
His appearance at the Consumer Electronics Show at Las Vegas in January 1998 was one of his staffs favorites. After an introduction, the CEO skated through the crowd and onto the stage carrying a hockey stick. "Whoa, there's no brakes on these things," he says, careening around the stage. "We would have had the Starlight Express folks here [as Microsoft did], but I'm too cheap to spend money on them. So you've got me rolling around out here," he joked, to appreciative laughter. Wearing gray pants and a dark blue sports jacket over a white shirt, McNealy gave the first part of his speech while standing, and at times rolling around, on his skates.
After dinner with the trio, during which he spent most of the time talking shop with fellow tech-head Bechtolsheim, Joy signed on as the fourth cofounder. " A Ram Is Born The key people were now in place for Sun to build a successful product: Khosla with the ambition and the vision, 18 4 HIGH NOON McNealy with practical manufacturing and personal skills, Bechtolsheim and Joy with the technical expertise. ) As the driving force, Khosla had grandiose ambitions for what was now called Sun Microsystems Incorporated.
Java can be embedded in every device out there," he said, from smart cards to cell phones to TV settop boxes to washing machines. This is vintage McNealy on several fronts: it feels spontaneous; it's down-home and even slightly hokey; there's little techno-babble in it, yet Sun's view of computing is clearly laid out; and it appeals to the intended audience of consumer electronics representatives. "People are so tired of seeing boring speakers," McNealy told me in our single brief conversation.