By Alison Baverstock
Книга the way to industry Books: the basic consultant to Maximizing revenue and... the way to industry Books: the basic advisor to Maximizing revenue and Exploiting All Channels to MarketКниги English литература Автор: Alison Baverstock Год издания: 2008 Формат: pdf Издат.:Kogan web page Страниц: 324 Размер: 1,5 Mb ISBN: 0749450207 Язык: Английский0 (голосов: zero) Оценка:How to industry Books, now in its fourth variation, has for a few years been where publishing execs flip for suggestion on maximizing sales and minimizing bills. This booklet presents the solutions for the marketer whose task it's to promote and industry books in modern more and more aggressive bookselling atmosphere. proper to either new and veteran participants of the publishing undefined, tips on how to marketplace Books explains best-practice how one can maximize advertising ROIs and convey top-line progress. Written via Alison Baverstock, Senior Lecturer in Publishing reviews at Kingston collage within the united kingdom, the recent version contains: electronic and internet online affiliate marketing; specialist and STM publishing; leveraging overseas revenues; and inexpensive "guerrilla" advertising and marketing
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Can you get yourself added to the free circulation list? Look through the pages. Which adverts do you notice? Is this because of effective copy and design, or placing? Where is the best place to be? In general, go for right-hand side, and facing text, never facing another advertisement (most people skip past double-page ads). Can you get space next to the editorial, or another hot spot such as the crossword or announcements of births, marriages and deaths? Space on book review pages may be cheaper than on news pages, but by opting for the former, will you escape the notice of a large number of your potential buyers?
Covers are the ﬁrst choice, particularly for a series. However prominently you write ‘series’ in the copy, the sight of a group of covers is more eye-catching and hence effective. Avoid featuring covers that are too subtle and ‘designer’ in appearance. What you see at full size will disappear when reproduced at postage-stamp size. Similarly, check that the titles on reduced covers are still legible. You can also use illustrations (always with a selling caption), sample pages, photographs (perhaps of the materials in action) and line drawings.
6. The most important should form the basis for your theme. 7. Start thinking about the headline, bullet points and paragraph headings for your body copy. 8. From them on it’s a lengthy process of writing and rewriting, reading aloud and putting to one side to read later. Remember to intersperse your writing with plenty of breaks. You can’t keep up an intensive concentration for long and still be working at your best. 9. When you think you have ﬁnished there are several ways of testing your copy.