Panic Encyclopedia: The definitive guide to the postmodern by Arthur Kroker

By Arthur Kroker

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Poor French, always behind the times, mopping up from the old party while the new one is in full swing. Go and lament over your noble savage and chant your nomadology. The noble savage lost the competition for who would be the type-man. The last man, that is, the old Adam, won. There's no Abraham to shatter the graven PANIC A images. We want our panic fun, our MTV. It's all positive, no negations. We want to pray at our own pleasure. And, poor French, you want it, too. Coke is the ens realissimum.

Deena Weinstein Michael Weinstein 56 PANIC BABIES (AND OLLIE AND GORBY 100) In the 1960s, Marshall McLuhan might have described television as a cool medium, but in the 1980s it's the TV audience which has cooled down to degree absolute zero, to that point where the audience itself actually becomes a superconductor: a zone of absolute non-resistance and hypercirculability of exchange for all the TV beams which pass through it. Even postmodern babies, the latest wave of the TV generation, are now born as instant superconductors.

In viral advertising, the simulacra of the body politic is injected directly with negative images of electoral opponents, the intention being to propagate in the minds of voters a high degree of image sickness( of other politicians). With political ill health for others its only aim, viral advertising is sensitively attuned to the daily read-outs of the tracking polls. In primary politics, political managers now claim with real accuracy that viral advertising can be counted on to cost its (candidate) targets at least a five per cent drop in the image ratings.

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