Sociology in the Age of the Internet (Sociology and Social by Allison Cavanagh

By Allison Cavanagh

Lately there was a wide and numerous physique of writing from students within the social sciences who've been learning adjustments led to by way of new communique applied sciences in most cases and the net particularly. The query of the way humans behave, have interaction and set up themselves with regards to this manner of verbal exchange has been given further prominence by means of advancements inside of new social thought, specially when it comes to the newness of latest social formations and the significance of mass communications to this replaced order. For the scholar new to the research of know-how and society, there are a bewildering array of claims and counter claims, representing a spectrum of theoretical, methodological and demanding sensibilities in terms of the net. during this new booklet Allison Cavanagh evaluates the paintings during this region via: Investigating the newness of the net and atmosphere the web within the context of communique histories comparing the level and price of swap via a synthesis of the on hand empirical literature supplying a key to knowing the alterations pointed out via an assessment of the application of latest social conception Sociology within the Age of the net is key studying for lecturers and scholars with an curiosity within the dating among the web and society.

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Places are, according to Castells, 'a locale whose form, function and meaning are self-contained within the boundaries of physical contiguity' (2000: 453, original emphasis). 'Place-ness' is a function of the meaning ascribed to a location as this meaning has persisted over time. 'It is precisely because their physical/ symbolic qualities make them different that they are places' (Castells 2000: 457). 'Place-ness' is also that which is eroded by the space of flows. The ability of a locale to maintain a set of meanings, be be self-sufficient and selfdetermining is limited by the abstraction of power into the realm of flows and networks.

Although, for Nadel, the limits of networks were a 32 The rise of the network metaphor methodological shortcoming rather than a description of the nature of networks, the innovations of Granovetter and others see networks as inherently limited, a form of social capital which enables action. American social network analysis, however, preserves its British counterpart's commitment to individual components retaining their individual pre-existing identity after becoming part of the network. Thus it also preserves the understanding that agency resides in the nodes, rather than in links or the network as a whole.

The metaphor, however, directs us to understand the economy as the movement Approaches to networks 25 of money. From this the idea of, for example, 'trickle down' economics, otherwise known as Reaganomics, where wealth is understood to be like a fluid and therefore to trickle down from the wealthy to the poor, becomes cognitively resonant with our understandings of the way the world works. Water, we know from experience, finds its own level, gravity dictates that its level is the bottom. When we add to this an understanding of social structure as a vertical hierarchy, with the wealthy at the top, then trickle down gels with our own common sense.

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