Successful Freelancing for Web Designers: The Best of by Smashing Magazine

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Sample text

One-sided conversations can easily be misinterpreted without further explanation and just delay the client from achieving their goal. Be Informative One of the things Aaron Irizarry said in a recent videocast stuck out. 55 Smashing eBook Series: #2 Successful Freelancing for Web Designers _____________________________________________________________ He advised us to mind the skill gap between us and clients and to bridge these informational gaps whenever possible. Help them understand our processes and the reasons for the decisions we make.

Clients will pick up on it quickly, because the freelancer is supposed to have a commanding role. Our responsibility is to guide the client to make effective decisions and win them over to our point of view; without confidence, this becomes unlikely. You’ll undervalue both yourself and your work. So have faith in your abilities, and know that your unique voice is needed in the ranks of the freelancing arena. They go to work for someone else Another blunder freelancers make is to work tirelessly to build their business, only to accept the first offer for a cushy job that comes along.

Simply readjusting is not so easy because freelancing is more than a job: it is a way of life. Some people tell themselves that freelancing was all along a stopgap to some greater dream, but true freelancers find that pill hard to swallow. For some, that might be true, but then those people were not freelancers so much as temporary independent contractors. Freelancers crave the freedom that comes with the ’lancing. Still others believe they can work for someone else and maintain their 47 Smashing eBook Series: #2 Successful Freelancing for Web Designers _____________________________________________________________ freelancing on the side.

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